Brand Strategy
Visual identity & system
Content Strategy & Creation
Icon Design
Packaging Design
Yea Hwang, Senior Brand and Creative Designer
Micah Ellis, Director of Brand and Creative
Brigham Eckrich, VP of Design
Tyler Smith, Copywriter
Victory Ralston, Photographer
For many years, Kinsa centered its business strategy around its consumer product as the starting point of achieving its ultimate mission: to stop the spread of infectious illness by making illness forecasting available for everyone.
Kinsa discovered a business opportunity for growth by providing the data they collect from their consumer users to Illness Product Companies (IPC) and health organizations. With the shift in business strategy, they needed to realign and reposition their brand and visual language to communicate their focus.
My pivotal role was co-developing and translating the new brand strategy into a visual language. Introducing a scalable and adaptable visual identity system was instrumental in our successful market penetration and establishment as a comprehensive illness solutions company.
As a result of this work, Kinsa has entered and seized the healthcare and IPC (illness product companies) markets and established itself as a comprehensive illness solutions company for some of the world’s largest pharmacy retailers and illness product manufacturers.
The people comes in the top level, because Kinsa’s mission focuses on the people in our homes, communities, and the world.
Kinsa’s illness insights and preventative guidelines set the unique position of the brand in the market.
Found in the logo, these shapes are fundamental elements throughout all visual compositions.
The gradient captures the fluidity of the business’ nature. Using the gradient helps setting the tone for the hopeful message.
The world and impact of Kinsa’s solutions are quickly identified through cohesive color usage. This logic was applied to various marketing and communication collaterals.
The visual elements scale to create various applications, capturing the business’ core value of the people—ultimately creating a healthier world around them.
