My passion for storytelling and art began in my childhood in South Korea and has developed into a decade-long career focused on creating meaningful brand experiences across the technology, healthcare and marketplace industries.

At the age of fifteen, I left my parent’s home to come to the U.S., pursuing a career in design. I ultimately earned my BFA in Graphic Design from SCAD. This pivotal move shaped my approach to everything I do: with purpose, resilience, and imagination. Throughout my career, I have led creative initiatives that have helped a global tech company unify its brand presence across various platforms. I also helped guide a health-tech startup in establishing a distinct B2B voice.

Currently, I am evolving the U.S. brand expression at OPENLANE, a leading digital automotive marketplace, where I serve as Brand Design Manager. In this role, I oversee the end-to-end creative direction, scale brand systems, and lead cross-functional collaborations to ensure every campaign, asset, and interaction builds trust and makes a meaningful impact. My strength lies in designing scalable visual systems that represent a brand’s identity with integrity while enabling teams to work efficiently and remain aligned. I believe that great design is about unlocking clarity, forging emotional connections and driving outcomes that matter.

I am committed to nurturing collaboration, mentoring junior designers, and inspiring teams with vision and structure. I bring fresh energy, strategic thinking, and a bias toward action to every environment I am part of.

Let’s connect—whether to discuss a new opportunity, brainstorm your next big idea, or explore brand philosophy over coffee.